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13 Contributing Factors Marketing Early marketing strategies used by companies producing and selling e-cigarettes as they were first introduced in the United States in 2006 were largely adult-focused, in that e-cigarettes were marketed as a safer alternative to conventional cigarettes and an easier way to quit smoking than other nicotine-cessation devices

Smoking cigarettes, however, was not the primary reason for obtaining them

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Pharm Res 40(5):10871114

But just how safe are e- cigarettes?3 E-cigarettes are devices that contain ingredients propylene nicotine, glycol or glycerol, and flavoring agents as well as particulate matter