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The use of testimonial images, they write in the study, may help to minimize how vulnerable the next iteration of warning labels in the United States are to legal challenges based on the factual nature of the messages. Besides warning labels, previous studies have shown that plain packaging (no glitter, no branding all packs look the same) can also curb smoking.

26 January 2009

Tobacco ads were banned from broadcast TV and radio way back in 1971, and the practical upshot was that cigarette companies became some of the biggest boosters of print periodicals

It was Gill

Marketing raises concerns, especially with the appeal to younger audiences