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And I think it went into effect in 2020

The silver packaging visually communicates the products identity: less intense than Originals red, but substantially more present than Ultra Blues minimal appearance

Burbank (2016)

The various colors of the different cigarette packets attract younger prospected smokers and distinguish each company from one another by their own brand image. Lets be honest, a bright red cigarette pack is much more attractive and more likely to attract a younger audience of consumers then simply a white label with black writing on it

Reynolds was not afraid to lose money by being a ground-breaker in America