shade of dark yellow that was also a cigarette brand Iconic brands reimagined with the worlds ugliest color The colour Pantone 448 C

The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck I used Photoshop to reimagine McDonald's, Coke, Barbie, and other iconic brands in the world's ugliest color Pantone 448 C. (article in comments I apologize in advance) : r graphic_design Cigarette packaging: Can sludge like color deter smokers? CNN TIL the color used for cigarette packaging in Australia is called "Pantone 448 C", it was chosen after researchers determined that it is the "world's least attractive color." : r todayilearned Gory labels for cigarette packs aim to deter smoking The Seattle Times

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